Graphic design · Packaging
Logo and packaging design for a product range.
Work by Ekaterina Biserova, created before Digravia as part of the IQfoods team project.
About the project
YOU NEED is a fruit and chocolate spread brand created within an IQfoods team project. The work covers a logo and a packaging system adapted to different flavours and formats.
A compact mark unites the product categories. On selected labels, the contents of the jar remain visible through the letterforms.
A shared structure connects the milk chocolate and hazelnut spreads, with dedicated symbols for selected variants.
Different formats, one system
The design adapts to jars, round labels, larger volumes and small sample pots.
Colour accents and fruit imagery distinguish flavours while keeping the packaging recognisably part of one family.
Credits
Created before Digravia as part of the work on YOU NEED / IQfoods.